Bilendi acquires the UK access panel activities of Springboard UK

Further strengthens Bilendi’s UK market position in online panels
Agreement signed with Vision Critical Communications Inc. for Bilendi to acquire the Springboard UK access panel
Bilendi (formerly Maximiles Group) announces a strategic agreement with Vision Critical Communications Inc., the leading customer intelligence platform provider, on Bilendi’s acquisition of the Springboard UK access panel.
On 1 March 2015, the Springboard UK access panel will merge with the Maximiles.co.uk programme and the team will join Bilendi’s London office. With its enhanced customer portfolio, Bilendi further strengthens its presence in the UK market in online panels.
In the UK and other parts of Europe, Vision Critical will continue to support the access panel needs of existing customers and prospects through Bilendi.
Acquisition in line with Bilendi’s strategic plan
This acquisition is in line with Bilendi’s strategic development plan, as stated following the group’s rebranding in June 2014: responding to the rapid increase in the volume and variety of data, with innovative technology-led development of its existing products and services and further expansion into new and existing markets on a much larger scale.
When combined with the acquisition of Springboard UK, this move further strengthens Bilendi’s international presence, enhances its activities in the Services for Market Research sector and expands opportunities available to its clients.
Marc Bidou, CEO of Bilendi says: „The Bilendi strategy in the Services for Market Research sector is to offer its customers the best access panel across Europe as well as the most innovative technology in the marketplace. Furthermore, the integration of the Springboard UK business reflects our ongoing commitment to innovation, growth and expansion.“