Present Your Most Impactful Market Research Case and Win the New GOR Impact & Innovation Award!

Dear agencies, start-ups and MR tool providers,

With excitement we are announcing the launch of the new GOR Impact & Innovation Award! This award will renew the previous GOR Best Practice award and includes many exciting changes and innovations.

Call for Submission

  • We’re looking for your presentation of an outstanding market research case from initiation to implementation.
  • Your case should involve the application of innovative approaches including AI, data science, online-based surveys/interviews. It can be also a mix of traditional and innovative approaches.
  • No requirement to involve clients! However, clients are more than welcome but can be anonymized for submission/contest!
  • Nomination by a jury consisting of clients and market research experts from various industries.
  • Live contest of all nominees at GOR 2025 in Berlin at April 01 (award ceremony at April 02)
  • Jury and audience determine the winner
  • Abstract and presentation are required to be in English

Evaluation Criteria

  • Objectives: Which business question the client wanted to be answered?
  • Method & approaches: How were the insights gathered?
  • Results: What are striking and impactful insights?
  • Impact: How did the project move the needle for the client? What was done differently afterwards?

Benefits for Nominees

  • Live competition at GOR amongst all nominees 20 min airtime in a full plenary
  • Additional media coverage of all nominations in MR expert media and the chance to present at further events
  • 50% discounted GOR ticket for one presenting nominee
  • A trophy to present in your entrance hall
  • Feedback and exchange with industry experts on your case during the conference

Important Dates

  • Deadline for abstracts: 15 November 2024
  • Announcement of nominees: 22. January  2025
  • Live contest at GOR: 01 April 2025

Jury Members

  • Holger Geißler (marktforschung.de / succeet)
  • Sabine Menzel (L’Oréal)
  • Yannick Rieder (Johnson & Johnson, DGOF Board Member)
  • Sebastian Verfürth (RTL Germany)

How to apply?

Just write us now at office@dgof.de and claim your interest without having your abstarct ready . We will follow-up with you individually, making sure you don’t miss any deadlines and requirements for the submission.

If you would like to provide an abstract already now, please use the following application form below:


Best Practice Award Winners 2019-2023

Silke Moser (GIM mbH), Niklas Mrutzek (ERASON) & Matthias Eckert (Hessischer Rundfunk):

Deeper Target Group Understanding through Artificial Intelligence

Dirk Held (aimpower GmbH) & Vera Wagner (Henkel):

Leverage the Virtual Consumer – How an Online Augmented Intelligence Solution Supports Henkel Sales Teams to Climb up the Effectiveness Ladder.

Beat Fischer (intervista AG) & Peter Moser (Statistical Office of the Canton of Zurich):

Mobility Monitoring COVID-19 in Switzerland

Kathrin Krüger (Happy Thinking People) & Jessica Adel (Electrolux AB Europe):

Chilling with VR – A Case Study with H/T/P, Electrolux and Vobling. How the Interplay between Classical Qualitative and VR Generated Efficiencies and Effectiveness

Holger Lütters (HTW Berlin), Malte Friedrich-Freksa (GapFish GmbH), Dimitrij Feller (pangea labs GmbH), Marc Egger (insius UG) & Mark Wolff (GapFish GmbH):

Automation of the Real Voice of the Customer. Use of Massive Audio and Video Interaction in Online Interviews.