Survey Magazine recognized Fawson as leader among market research peers. Bob Fawson, Chief Access and Engagement officer at SSI, the leading provider of sample and data collection solutions for researchers, was named by Market Research Bulletin as one of “20
SSI expands to Denmark
Sampling and data collection provider SSI and Danish company Interresearch launch a joint venture, SSI Denmark—adding 35,000 new respondents to SSI’s sample population. STOCKHOLM, Sweden, August 29, 2012—Sampling and data collection provider SSI takes the next step in the Nordic
Understanding Mode Effects between Mobile Web and Mobile SMS Surveys
By Brandon Poduska, SSI Paul Johnson Senior Analyst, SSI Introduction With cell phone usage in the US an estimated 90-97% of adults and the increasing capabilities and availability of mobile technology, market researchers can now reach respondents almost anytime –
Why don't people join panels?
Revealing the Answer to Life’s Most Difficult Market Research Question: Why Don’t People Join Panels? by Kristin Cavallaro, Knowledge and Data Analysis Specialist, SSI As the economy struggles, we find more questions and requests coming our way to Data Quality
Only 10% of companies consider social media as part of their corporate strategy
New study by InSites Consulting and sampling and data collection partner SSI, explores social media usage among 1,222 top managers from companies in the US, Great Britain, the Netherlands, Belgium, Germany and France ROTTERDAM, Netherlands, July 5, 2012—SSI has partnered
Does Cutting Translations Mean Compromising Quality?
What Really Happens When Respondents Don’t Take Surveys in Their Native Language With a tight economy, researchers, like everyone else, are looking for ways to cut their costs. Many now cut translations out of their budgets as a way to
Understanding Respondent Motivation
Introduction As an industry, we understand little about why people take part in research and, perhaps more importantly, why they do not. We pride ourselves on being able to formulate questions and research studies to describe and explain the manner
The Future of Mobile Research Technology in Market Research
Over the last decade market researchers have seen a shift as new technologies present new research methods. Online survey methods provided researchers with cost advantages, an increase in the ease of connecting with survey respondents, and the ability to target
SSI’s CEO Kees de Jong transitions to new role
SHELTON, Connecticut, USA, May 16, 2012—SSI announced today that CEO Kees de Jong has been appointed Vice Chairman of the Board of Directors, effective June 29th 2012. De Jong’s area of focus will be strategic development. Additionally he will continue
SSI Webinar
Date: 29 September 2011 Location: Webinar Hear the Results of ALL-NEW Research, Revealing Exactly What You Want to Know About Social Media Users.