SHELTON, Conn., Jan. 20, 2014 – SSI today announced the launch of a new business sample source for researchers. SSI B2B inSSItesTM sample highlights include:
• Respondents from SSI’s millions of proprietary panelists and a growing portfolio of blue-chip partnerships via SSI’s award-winning partnership program;
• Precisely segments respondents’ demographic, geographic and professional data;
• Is the first business-to-business sample to combine live telephone interviewing with LinkedIn® data and other proprietary procedures for respondent verification;
• Delivers even rarer targets by combining SSI’s online and live telephone business sample reach.
“SSI has reinvented the way business people are recruited to give their opinions, and how they are managed, verified and rewarded,” said Bob Fawson, SSI chief access, supply and engagement officer. “Top brand loyalty managers have chosen to join our partnership program because we offer their members a new and different membership benefit, and a better survey-taking experience than older models. Partner enthusiasm for SSI’s innovative approach has enabled us to build a large, high quality, and robust sample.”
One of the clients to have used the new B2B sample on several recent projects is Brian Aden, Manager Market Insights at the management consulting firm L.E.K. Consulting who commented, “We are very pleased to have this new source available when we need business opinions. SSI doesn’t overpromise – they give us reliable business respondents, on time and profiled to match our specifications. We’re delighted with the results so far.”
Several blue-chip brands have already signed up to recruit their members to SSI B2B inSSItes and a number of partnership announcements will be made during 2014. SSI recognizes the need to engage research participants more fully and protect our industry’s most valuable asset. This approach aligns perfectly with loyalty managers’ mandate to promote and increase member engagement. As a result, SSI has found a very receptive audience among loyalty managers and SSI’s program recently won first place for the program judged to have the best revenue potential by senior loyalty managers in the Lions’ Den contest at the Ai Mega Loyalty Conference in November 2013.
SSI provides B2B inSSItes respondents with relevant surveys and rewards them with airline miles, Amazon® or iTunes® gift cards, information and other options meaningful to business professionals. SSI’s new approach to partnerships enhances member loyalty and survey engagement, which in turn drives higher quality research results.
“The combination of partnerships plus SSI’s large, robust proprietary panels creates a diverse business sample, comprised of engaged research participants, providing reliable data,” said Fawson.
SSI B2B inSSItes offers precise targeting using only questions designed by methodologists. Members include decision-makers and influencers in areas such as information technology, human resources and advertising; senior executives, small business owners and professionals of all types. Respondents are selectable by company revenue, employee size, geography and vertical market.
When the B2B target population is very rare, or the geography very precisely defined, SSI delivers results via a combination of SSI online panels and SSI CATI live telephone sample and interviewing. SSI CATI is a powerful verification vehicle for respondent information via live telephone interview. Member information is additionally validated against trusted sources like LinkedIn and monitored using SSI’s own proprietary quality control techniques.
SSI B2B inSSItes is available in the United States and will expand to major markets in Europe and Asia Pacific in 2014.
SSI is the premier global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Additionally, SSI staff operates from 25 offices in 18 countries, offering CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI’s 3,300 employees serve more than 3,000 clients worldwide. For additional information, please visit

SSI Launches ‘B2B inSSItes’