DGOF Workshop: Getting Closer to the Truth. A Guide to Collecting More Reliable Data from Your Research

Workshop Content:

This workshop will teach you how to get more truthful answers from participants of your research. 

• This workshop will examine some of the big gaps between what people tell us in a survey and what we know to be the truth
• Look at the types of questions that can deliver untruthful answers and the common causes of untruthfulness in surveys.      

You will learn:

• How to de-bias your questionnaires: which starts with an understanding of some of the unconscious levels of bias inherent in some types of questions and styles of survey
• How to use and apply honesty detection techniques to make sure you are reaching the right audiences
• How to re-word and reframe survey questions to deliver more truthful answers
• How to ask questions in different ways that can help you to get closer to the truth
• The techniques of honesty priming and empathetic survey design, to help respondents to feel more comfortable about revealing the truth
• How to structure surveys and build better survey narratives that will help reduce one of the biggest causes of untruthfulness – respondent fatigue
• How you can use games and quizzes to really get you to the truth This will be a hands-on workshop with exercises and challenges where you will have a go at trying to re-write and design survey questions.

This will be a hands-on workshop with exercises and challenges where you will have a go at trying to re-write and design survey questions. 

Workshop Instructor:
Jon Puleston (Vice President Innovation Profiles Devision, Kantar) 

Schedule:
Joining the online meeting room around 9.45 am, Workshop from 10.am to 1 pm (inc. 15 min break)

Participant Fees:
190,00 € for DGOF Members (reduced fee also applicable for employees of corporate DGOF members)
290,00 € for Non-Members

You can find the conditions of participation here.

The Workshop Programme can be downloaded here!

Register now!